Why Should I Attend?
The real value of the CFIC Convention is that all the major regional grocery industry companies – retailers, manufacturers, sales agents, logistics providers, suppliers – come together in one place. The CFIC Convention provides a relaxed setting where families can come, and business can still get done! That saves everyone time spent away from the office throughout the year and money in additional travel costs. Sponsors and retailers can schedule meetings to review an established account or introduce a new product, and impromptu pool-side meetings can lead to beneficial, long-term partnerships you never would have expected!
CFIC Convention registration is now open!
Virtual Meeting Opportunity
The annual CFIC Convention will be taking place in person from Sunday, July 18 to Wednesday, July 21,
2021 at the Myrtle Beach Hilton Resort. We know, for reasons personal to each member, not everyone
will feel comfortable gathering in public in May or that some companies may have travel restrictions still
in place. We respect everyone’s perspective and will provide an opportunity for all members to
participate in this conference in a way that best fits their needs, whether in‐person or virtual.
While we won’t be creating the robust virtual convention platform that we did last year, attendees can
participate in one‐on‐one meetings digitally and view recordings of the educational sessions.
If you are a vendor or sales agent that is eligible to participate in the one‐on‐one business meetings, you
will be provided with contact information for the participating retailers and wholesalers beginning in
May. For retailers and wholesalers participating in the one‐on‐one meetings, you will be provided with a
scheduling link at the end of April. Digital one‐on‐one meetings will be scheduled at the discretion of the
participating retailers and wholesalers using their platform of choice. Please note, some meetings may
be scheduled outside of the convention dates.
Click here for more information.