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Why Should I Attend?

The real value of the CFIC Convention is that all the major regional grocery industry companies – retailers, manufacturers, sales agents, logistics providers, suppliers – come together in one place. The CFIC Convention provides a relaxed setting where families can come, and business can still get done! That saves everyone time spent away from the office throughout the year and money in additional travel costs. Sponsors and retailers can schedule meetings to review an established account or introduce a new product, and impromptu pool-side meetings can lead to beneficial, long-term partnerships you never would have expected!

CFIC Convention registration is now open!

Included in Your Registration:

• Official convention name badge and wristband, required for admission to all Convention events and business meetings
• A sponsor sampler sack and coupon packet
• Hard copy of the CFIC On-site Convention Guide/Member Directory
• Access to the keynote presentation, Retail Executive Briefings, and breakout sessions
• Family Fun Opening Night, Networking Reception and President’s Reception
• Access to the CFIC Café from Sunday afternoon to Wednesday morning (includes served buffet breakfasts and lunches to-go, as well as access to snacks and refreshments throughout the day)
• Refreshment breaks throughout the Convention space
• Full access to the attendee list, including all contact information and Convention app
• Discounted hotel accommodations

To Register:

Click here to view Online Registration Instructions.

Registered AttendeeBefore 5/21/21After 5/21/21
Company Rep$210$315
Adult Guest (ages 18+)$130$235
Young Adult (ages 13-17)$105$180
Children (ages 12 and under)FREE$35

Virtual Meeting Opportunity

The annual CFIC Convention will be taking place in person from Sunday, July 18 to Wednesday, July 21,
2021 at the Myrtle Beach Hilton Resort. We know, for reasons personal to each member, not everyone
will feel comfortable gathering in public in May or that some companies may have travel restrictions still
in place. We respect everyone’s perspective and will provide an opportunity for all members to
participate in this conference in a way that best fits their needs, whether in‐person or virtual.

While we won’t be creating the robust virtual convention platform that we did last year, attendees can
participate in one‐on‐one meetings digitally and view recordings of the educational sessions.

If you are a vendor or sales agent that is eligible to participate in the one‐on‐one business meetings, you
will be provided with contact information for the participating retailers and wholesalers beginning in
May. For retailers and wholesalers participating in the one‐on‐one meetings, you will be provided with a
scheduling link at the end of April. Digital one‐on‐one meetings will be scheduled at the discretion of the
participating retailers and wholesalers using their platform of choice. Please note, some meetings may
be scheduled outside of the convention dates.

Click here for more information.

Registration Policies:

For a complete list of convention registration changes click here.

All registrations must be done through the CFIC Member Portal.

We can no longer accept group registration forms, spreadsheets, PDFs or paper registration forms as we have done in the past.

  • Only registered attendees may attend Convention activities and/or participate in business appointments.
  • Registered attendees will be given wristbands which must be worn to all CFIC events.
  • “Spouse/Guest” is defined as any adult ages 18 and over accompanying a registered attendee, but not present for the purpose of conducting business within the retail food industry. Registration is required.
  • Guests ages 18 and up must sign their own liability waivers upon registration check-in at the Convention. Name badges and wristbands will not be distributed without a signed form.
  • Hotel room fees are not included with registration. You must contact the hotel directly for reservations.
  • Early bird registration rate ends Friday, May 21, 2021, and full payment must be received for the rate to be honored.
  • Registrations may be transferred at no charge.
  • Cancellation and registration transfer requests must be made in writing to Lindsey Kueffner at, by July 1, 2021. Cancellations received after July 1 will be charged $50 per person.
  • Failure to cancel will negate any refunds and full payment will be expected.
  • On-site registration is strongly discouraged and will require payment in full at check-in.
  • Registration is not valid until a waiver is signed and payment is received in full prior to attending the convention.
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